Oksana Talianchuk, director of the social policy department at Kusto Agro, tells about Kusto Agro social policy.
“We are a socially-oriented company, so we always try to do our best to improve villagers’ welfare,” says Oksana Talianchuk.
In Ukraine, Kusto Agro is developing as an international local company. As part of international business, it focuses on world-leading trends, experience, transparency, and corporate accountability. As a local company, it is a trusted partner for communities, caring for the main resource — the land.
The social policy approach is simple and time-tested: Kusto Agro works within the limits of legislation, paying all necessary taxes and developing territories where it conducts business.
Social policy budget
Five months left before the marketing period is over. Kusto Agro has currently assimilated 70% of the total social policy budget. Nearly 1.2 million UAH has been spent to support villages and communities. The social policy budget is formed at the rate of 50 UAH per 1 hectare of the land leased. As a result of budget assimilation, this amount has reached 75 UAH per 1 hectare of the land leased.
In its work, Kusto Agro faces the problem of shareholders’ inactivity. People perceive social policy investments as a company obligation and keep aloof, unwilling to take part in any social initiatives.
They believe someone from the outside should come to them and do everything in their village and community. To somehow engage the public in the social projects implementation, the company has started crowdfunding — a joint social projects fundraising.
Kusto’s largest social projects
Kusto Agro pays special attention to schools and kindergartens when it comes to village infrastructure development. This year, the company has set up a playground in the village of Lishchyn, spending 120 thousand UAH. We have also replaced old windows with energy-efficient ones in the schools of Singuri and Pryazhiv villages in the Zhytomyr region where our Lishchynske LLC is located. Apart from many other projects, the company provided the town of Ivanopil with financial assistance to construct a church.
Currently, Kusto Agro is implementing the Alley of Classmates project, setting up a kind of Recreation Park for Troshcha village residents. The village head Tetyana Melnyk initiated the project.
Both local residents and those who used to live in the village raised funds for the project. We also joined the head’s initiative and assisted the cause financially. We hope the project will be completed in 2020.
Kusto Agro social programs for shareholders
Kusto Agro’s shareholders are mostly elderly people. That is why the company decided to somewhat reshape its social policy and pay more attention to this particular population group. Every year, we allocate considerable funds to provide medical care for the villagers, as well as to ease inevitable burial costs. Any shareholder may seek financial assistance from Kusto Agro.
Each village has its own social work specialist and ready-made application forms necessary to be completed. The procedure itself is fast and does not require much trouble or effort. As soon as the application is submitted, the Kusto Agro’s representative provides all necessary advice, collects documents, and electronically transmits all the data to the central office for further processing.
Here, right on the spot, shareholders can get other services provided by a social work specialist, including assistance with inheritance re-legalization, land lease contracts conclusion, as well as completing applications necessary to receive the rent for the current year and three years in advance, etc.
Social policy perspectives 2020: crowdfunding
Kusto Agro has already approved a budget for various events until July. The company will continue to develop the crowdfunding platform to get people involved in the company’s social projects. Everyone can offer ideas to develop the community, and we will raise money to implement them. The project’s purpose is to make local residents, communities, and village-born people active participants in the cause of their settlement development.